Many SMEs operate with an unrealistic sense of optimism when it comes to data loss and disaster recovery. However, the reality can be very different and can have a negative impact on your business if you’re not careful. As the scan rate increases, so does the risk of data loss. Can your company afford a data loss incident?
It doesn’t matter whether the data loss is due to human error, a cyber attack or a natural disaster. It can have far-reaching consequences such as:
Severe downtime :
For SMEs, hourly downtime costs range from $10,000 to $50,000. 1
Damage to reputation :
One third of customers will cease their association with a company following a serious data loss. 2
Regulatory penalties :
Failure to protect data can result in penalties ranging from 2% to 4% or more of company sales. 3
Permanent closure :
Some companies are unable to recover from an incident and close down for good.
It’s very important to prioritize backup and disaster recovery for your business. A complete backup and disaster recovery solution provides secure, uninterrupted backup and rapid data recovery, with a cloud-based architecture that ensures the business runs seamlessly in the event of a disaster.
Key terms used in backup and emergency recovery
The following terms will give you an idea of the type of actions and processes you should aim to implement within your company:
Minimum Business Continuity Objective (MBCO)
MBCO means the minimum level of production required after severe disruptions to meet operational targets.
Maximum tolerable period of disturbance (MTPD)
DPEM is the length of time after which the impact on a company caused by minimal or no production becomes intolerably serious.
Recovery time objective (RTO)
RTO is the time it takes before employees can start working after a data loss event. It is usually measured in minutes.
Recovery point objective (RPO)
RPO is the amount of work that can be lost and will have to be performed again after a data loss event. It is usually measured in seconds.

Deploy backup and emergency recovery today
Having an effective backup and disaster recovery solution offers a number of advantages. Here are the first six:
Stay safe from natural disasters
In the first half of 2020 alone, nearly 200 natural disasters were reported. While it’s impossible to stop a natural disaster, you can make sure your data is protected and take steps to avoid downtime.
Minimizing the impact of a cyber attack
With the rate of cyber-attacks soaring, and SMBs a constant target of attack, it’s essential to have a robust backup and disaster recovery solution to protect your business.
Protecting sensitive data
If your company handles sensitive data such as personally identifiable information (PII), steps must be taken to ensure that it never ends up in the wrong hands. Protecting all critical data can enhance your company’s reputation and avoid regulatory penalties.
Fast recovery
No matter how the disaster strikes. What counts is how quickly your company bounces back. A good backup and disaster recovery solution helps you get up and running as soon as possible.
Reduce the impact of human error
Whether it’s accidental or intentional mis-delivery or deletion, or data corruption, employees can pose a threat to your company’s security. The deployment of backup and disaster recovery is therefore crucial. You also need to train your employees on the difference between acceptable and unacceptable behavior.
Tackling system failure
Unexpected system failure can lead to downtime if you don’t equip your business with backup and emergency recovery.
Remember, it’s your responsibility to protect your business from data loss and its chaotic aftermath. If you can’t manage this on your own, don’t worry. We’ve got you covered. With our backup and disaster recovery solutions we can help you build a resilient strategy to protect your business against data loss, and give you the peace of mind you so desperately need in the event of a disaster.
Contact us to find out more!
Article organized and used with permission.
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